This fourth key, Marketing From the Heart, is a crucial one. You know marketing is important, and now you’ll learn how to turn marketing into an authentic conversation with your ideal clients. Instead of forcing yourself to do something that feels uncomfortable and foreign, you’ll draw on one of your strengths as a creative or transformational entrepreneur—your ability to empathize, see from other points of view, and connect to people. When you start basing your marketing and outreach on your authentic self, instead drawing in all kinds of people who might be wrong for you, you’ll draw in your ideal clients, who will be far more willing to pay you high rates.
How to transform discomfort with marketing into an authentic connection with your ideal clients
A powerful process to fundamentally change how you see and speak to potential clients